With AdWords, you can present your company prominently to your target group on Google and Bing – without scatter loss, guaranteed. This gives you greater online reach to potential new customers and gives you a clear competitive advantage!

Your benefits

  • More online reach through individual ads on Google or Bing

  • Professional support by wlw – the only Google Premium Partner in a German-speaking country with an exclusive specialization in business customers

  • Advertise locally, nationally, or globally: You can specify regions, cities, and countries where your ads appear

Our services

We'll build your campaign on Google or Bing based on your “Wer liefert was” company profile and your website, without having to worry about search engine marketing. As a general rule: the higher the budget, the greater the online reach – you will be displayed more frequently and receive more queries.*


Included in your service package

  • Individual Google or Bing Ads campaign with links to your wlw company profile or your website, individual ad texts including ad extensions and specific keyword sets

  • Continuous optimization: Your campaign is constantly being optimized to ensure the best possible performance

  • Performance report: monthly evaluation and preparation of all performance values in one clearly organized report


Link to your website (or to your “Wer liefert was” company profile)
Personal support by certified search engine marketing experts
Additional services such as conversion tracking, shopping, display, etc.
By request: International visibility (including translation into desired languages)
Max. 7 languages Max. 5 languages Max. 3 languages
Individualized reporting
from EUR 2,499 from EUR 999 from EUR 499

*With AdWords Starter, we offer you an entry-level version of our service.
**Plus a set-up fee of EUR 99 (Professional, Plus) or EUR 299 (Individual), including a service fee

Process flow

    • Contract conclusion

      In consultation with your sales rep, you’ve worked out the appropriate product for you and given us the task of implementing your online advertising. As soon as we’ve received your order, you will receive an order confirmation by e-mail.

    • Creation of campaign

      On the basis of your selected categories, your company profile on and your website, our certified online marketing experts will create your individual Google Ads or Bing Ads campaign.
    • Welcome e-mail from your online marketing experts

      Shortly before the planned start date of your campaign, you will receive a welcome e-mail from your online marketing expert. In addition to details of your campaign, this e-mail will contain useful information about Google Ads and Bing Ads and the contact data of your point of contact. We’ll be happy to answer your questions at any time.
    • Campaign start

      Your campaign will start at the requested time and your Google Ads and Bing Ads campaign will be activated. From that time onwards, potential customers with relevant search queries will be redirected to your landing page.
    • Continuous optimization

      Your campaign will be continually optimized for its entire duration. In addition, your campaign values will be checked automatically every day and registered in order to ensure optimal performance.
    • Performance report

      You will get a detailed overview of the performance of all the key figures of your campaign, retrievable via your wlw company login. If you have any questions you can contact your online marketing expert at any time.

    “Wer liefert was” – Your professional partner

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    “‘Wer liefert was’ meets the highest requirements of Google in respect of qualification, training, and customer service, and is characterized by special expertise and profound professional knowledge with a focus on the B2B field. Moreover, ‘Wer liefert was’ has extensive experience in the creation, management and optimization of AdWords campaigns for small and medium-sized enterprises. We work closely with ‘Wer liefert was’ and are very happy with the cooperation.”

    Michael Jäschke, Google, Head of Channel Sales DACH


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    “With ‘Wer liefert was’ we have a highly professional partner on board, who is specialized in the business client environment. The enormous knowhow within the B2B Industry and the professional competence in the advertising industry distinguishes this partner from others. As our experience shows, exactly this combination paired with the advertising chances of the Bing network, ensures the ‘Wer liefert was’-customers a profitable potential. We are proud to collaborate with the specialist for B2B products and services.” 

    Yaravi Lopez-Petersen; Bing SMB - Search Advertising Lead Germany & Spain

    Would you like a personal consultation?

    We’ll be happy to advise you in a one-to-one discussion and work with you to analyze the best service package to meet your needs.

    Request a no-obligation consultation now.

    The “Wer liefert was” movie

    Who we are and what we offer in 120 seconds / Click here 


    The “Wer liefert was” brochure

    Who we are and what we offer: All information in compact form for download / Click here for the wlw brochure


    Contact us

    You can reach us via:
    T: +49 (0)40 2 54 40-0*

    *We look forward to hearing from you!
    Mon-Thurs from 8.30 a.m. to 5 p.m.
    Fri from 8.30 a.m. to 3.30 p.m.